Feb 1, 2022
Jim Scatena, a legend in the creative industry,
discusses what it's like to work with two of the most creative
companies — Crayola and FloraCraft — and the life and leadership lessons he
- Keep an eye on your goals.
They'll help you make the moves to grow your experience and expand
- Sometimes you can impact your
most loyal market by creating a new market. Which turns you to
finding new and innovative ways to motivate that original
- Invest in making it
easier for your customers (large and small) to order from
- "Reserve the right to change
your mind"— if you realize you're going down the wrong path
(even if you chose it) you may need to change directions. Don't let
your ego and pride get in the way.
- Look at your goals, what skills
and experience do you need in order to reach them? Go get
- Build a culture of service and
dedication where everyone is valued.
- Listen to your customers and
consumers, they're the geniuses.
- As the leader, reserve the
right to change your mind.
𝗝𝗜𝗠 𝗦𝗖𝗔𝗧𝗘𝗡𝗔 I’ve spent my entire career (since 1976) in the
You can reach Jim at email@example.com or
𝗖𝗟𝗜𝗡𝗧 𝗢’𝗥𝗘𝗔𝗥, president and owner of Creative Sales Consulting, has worked in the Retail
industry since 2000. Clint and his team connect suppliers &
retailers in the creative arts industries for stronger
relationships and strategic sales growth, in order to bring joy to
consumers through artistic creative and decorative
For more insightful conversations with leaders in the Arts &
Crafts Retail industry visit CreativeRetailTalks.com.
If you'd like to be a guest on the podcast, reach out to Clint
O’Rear at Clint@CreativeRetailTalks.com.
"Carpe Diem" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License