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Insightful conversations with leaders in the Arts & Crafts Retail industry

Oct 4, 2022

Creating a more colorful, connected, comforting and caring world with yarn.


  • Lion Brand has an amazing Purpose Statement with four key words

    • Colorful
      • Lion Brand produces high-quality, uniquely colored yarn that stands above the competition

    • Connected
      • Lion Brand stays connected to the craft and...

Jun 29, 2021

Clint talks to craft industry influencer, Alexa Westerfield, Founder of Swell Creative Media, as she reflects on her journey from the early days at DecoArt and Duncan, as well as how Kathy Cano-Murillo, The Crafty Chica, impacted her life in a big way.


Who has influenced Alexa’s life?

  • Kathy Cano Murillo...

Mar 9, 2021

Kathy Cano-Murillo, author, artist and founder of the award-winning brand Crafty Chica shares the magic formula of what inspires her creative journey.


  • Kathy’s love of creativity goes all the way back to fifth grade when she found that by sharing a story that she created with her class, she found a magic...