Mar 9, 2021
Kathy Cano-Murillo, author, artist and founder of
the award-winning brand Crafty Chica shares the magic formula of
what inspires her creative journey.
- Kathy’s love of creativity goes all the way
back to fifth grade when she found that by sharing a story that she
created with her class, she found a magic formula that connected
with people. “That really became the foundation of everything that
I do - just sharing my creativity with people to help them be
creative. It’s universal.”
initially struggled with feeling insecure about her creativity
until she met her husband, who encouraged her to make stuff and
sell it. She was manager of his band, and she would set up a craft
table at their gigs. She would make more from her craft table than
the whole band made for the night. That convinced her not to worry
about what anyone thinks.
received a big break that helped launch her writing career with a
newspaper in her hometown. The editor had one of Kathy’s flower
pots on her desk in the interview and decided to give her a chance.
Kathy went on to write a celebrity interview column that got
syndicated, with interviews with people like Ewan McGregor, Jake
Gyllenhaal, and Renee Zellweger.
realized from her experience at the newspaper that while some
people go through the front door using a traditional path, it’s
always worth a shot to see if there’s another way that is less
editor then asked her to write a craft column that got picked up by
Gannett News Service. This taught her to design for a broader
market, while still keeping her unique style.
got 2 book deals, which led her to speak at a major crafts trade
show. She went with product samples she made, intending to get her
own product line. And she did! She became the national spokesperson
for Tacky Glue, and in 2007 that became a major turning
- Reflecting on this moment, Kathy said, “Even
though I loved my job at the paper, I just felt like there was
something else I was meant to do. I’m really glad that I listened
to my gut instinct, and that I made that decision and took that
risk. You just really have to listen to your gut
continued to struggle to believe she would be successful long term,
but never stopped creating content and engaging with people online.
“There’s a lot of inside work and outside work that has to go on at
the same time.”
said her priority has always been to “show up and share.” She said,
“We have one life. Let’s do all the things we want to do and all
the things we’re curious about.”
her books, “The novels that I write are about the situations and
experiences that make us want to craft because usually when we
craft there is an emotion behind it. I use the books and
their characters to show why they turned to crafting - like what
was the emotion that pushed them to where they needed to release
that energy and feeling through creativity, and how it
first time she noticed the power of crafting in easing tension was
when 9/11 happened. People really turned to recognizing what
is most important to them. Then, she saw the same thing
happen during the recession in 2008, and again in the COVID
pandemic in 2020.
is a great example of someone who fought through insecurities to
find her inner passion. When she decided to follow her heart and
trust her gut instincts to pursue that passion, she found great
- Follow your passion
the front door isn’t an option, find another way
Kathy’s advice - “You have one life — do all the things you what to
do and all the things you’re curious about.”
To contact Kathy Cano-Murillo,
you can reach her CraftyChica.com or find her on
Instagram at @craftychica.
If you'd like to be a guest on the podcast, reach out to Clint
O’Rear at Clint@CreativeRetailTalks.com.
Learn how Clint and his team at Creative Sales Consulting connect suppliers &
retailers in the creative arts industries to build stronger
relationships and strategic sales growth, in order to bring joy to
consumers through artistic creative and decorative products.
"Carpe Diem" Kevin MacLeod
Licensed under Creative Commons: By Attribution 4.0 License