Jun 29, 2021
Clint talks to craft industry influencer, Alexa Westerfield, Founder of Swell Creative Media, as she reflects on her journey from the early days at DecoArt and Duncan, as well as how Kathy Cano-Murillo, The Crafty Chica, impacted her life in a big way.
Who has influenced Alexa’s life?
Crafting has been an outlet for people to express themselves and connect through the pandemic
What is Alexa doing now?
Pinterest has the biggest “simmering” rate with the longest shelf life for social media platforms
Use your brand to encourage crafting as a positive outlet
Assess your social media strategy to determine next steps to maximize connections with consumers
Consider Pinterest as a key part of your social media strategy
𝗔𝗟𝗘𝗫𝗔 𝗪𝗘𝗦𝗧𝗘𝗥𝗙𝗜𝗘𝗟𝗗 is a multi-faceted marketer, designer, and lifelong crafter. Professionally she’s worked for over 15 years with craft companies like Tulip, Aleene’s, Artbin, and DecoArt as a designer and marketing strategist guiding content campaigns, influencers, and retailer relationships. In addition, she’s created viral crafted content for her blog theswelldesigner.com and has produced short form video and creative content for brands like Darby Smart, Association for Creative industries, and Alt Summit. Her work has been featured on The Rachael Ray Show, Buzzfeed, Huffington Post, and Today.com.
𝗖𝗟𝗜𝗡𝗧 𝗢'𝗥𝗘𝗔𝗥, president and owner of Creative Sales Consulting (CreativeSales.biz), has worked in the Retail industry since 2000.
Learn how Clint and his team at Creative Sales Consulting connect suppliers & retailers in the creative arts industries to build stronger relationships and strategic sales growth, in order to bring joy to consumers through artistic creative and decorative products.
"Carpe Diem" Kevin MacLeod
Licensed under Creative Commons: By Attribution 4.0 License