Feb 1, 2022
Jim Scatena, a legend in the creative industry, discusses what it's like to work with two of the most creative companies β Crayola and FloraCraft β and the life and leadership lessons he learned.
KEY TAKEAWAYS
- Keep an eye on your goals.
They'll help you make the moves to grow your experience and expand
your skills
- Sometimes you can impact your
most loyal market by creating a new market. Which turns you to
finding new and innovative ways to motivate that original
market.
- Invest in making it
easier for your customers (large and small) to order from
you.
- "Reserve the right to change your mind"β if you realize you're going down the wrong path (even if you chose it) you may need to change directions. Don't let your ego and pride get in the way.
SUGGESTED ACTIONS
- Look at your goals, what skills
and experience do you need in order to reach them? Go get
it.
- Build a culture of service and
dedication where everyone is valued.
- Listen to your customers and
consumers, they're the geniuses.
- As the leader, reserve the right to change your mind.
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πππ π¦πππ§ππ‘π Iβve spent my entire career (since 1976) in the creative industries!
You can reach Jim at jimscatena1@gmail.com or
on LinkedIn.
ππππ‘π§ π’βπ₯πππ₯, president and owner of Creative Sales Consulting, has worked in the Retail industry since 2000. Clint and his team connect suppliers & retailers in the creative arts industries for stronger relationships and strategic sales growth, in order to bring joy to consumers through artistic creative and decorative products.
For more insightful conversations with leaders in the Arts & Crafts Retail industry visit CreativeRetailTalks.com.
If you'd like to be a guest on the podcast, reach out to Clint OβRear at Clint@CreativeRetailTalks.com.
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Music:
"Carpe Diem" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License