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Insightful conversations with leaders in the Arts & Crafts Retail industry

Dec 7, 2021

Creative Industry legend Jim Scatena on the importance of being engaged in your community, the power of content creators, and stories of industry connections.


  • Take care and look out for your community
  • Mentors are a necessity for success
  • Wilton launched in JCPenny, not in the Craft channel
  • Wilton success...

Nov 2, 2021

Retail Authority Michael Barker Shares His Philosophy On How Happy Customers + Happy Employees Always Leads To Healthy Business


Happy Customers + Happy Employees = Healthy Business

  • If you reduce employee turn 20% you increase profits by more than 20%
  • Happy employees make Happy customers

AVID Insights...

Oct 5, 2021

Creative Industry Icon Joann Pearson shares why in creating there are no mistakes, just happy accidents.


  • In creating there are no mistakes, just happy accidents!

  • As you learn in the creative process, share and help others learn.  Be open to learning from those who will share with you.  

Sep 7, 2021

Rich Ezra shares how Schitt's Creek inspired a new product line that has hit an emotional chord with fans of the show, plus how competing against mega brands inspired Lion Brand to find unique and innovative ways to carve out a niche.


  • When competing against mega brands with huge advertising dollars...

Aug 10, 2021

Abby Glassenberg’s journey started as a blogger and dollmaker. The journey then evolved to the business side of the craft industry, eventually launching Craft Industry Alliance, while still running her sewing business.


  • Craft Industry Alliance (CIA) is made up of businesses of all sizes, from small Etsy...